Find out more about Democratic Design at:
http://www.ikea.com
In most cases, design is elitist. But at IKEA Group we want to make great design accessible to the many people. That's our goal and that's what we work towards everyday. At the IKEA Group we do this through what we call 'democratic design'. It contains five key elements: great form; function; quality; sustainability and accessibility, which means offering products at a low price. When all these elements work together they create products that make life at home easier. These are the products we at the IKEA Group want to be known for. To achieve our goal of democratic design we work as a team to keep costs down, ensure our products are long lasting and sustainable and that they really do add value and create a better everyday life for the many people. In this video, meet members of our design team and find out just what it takes to achieve democratic design.
IKEA retailers within the IKEA Group franchises the IKEA retail system and methods from Inter IKEA Systems B.V. in the Netherlands. Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor.
ikea design your own kitchen IKEA: Democratic Design FY13 video | |
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| How-to & Style | Upload TimePublished on 28 Jan 2014 |
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